Beachbody is making National Headlines....

Scroll down to read and watch many of the stories Beachbody is making headlines with!  We will update this page occasionally so check back again for more news.  There's never a shortage of it with Beachbody!

LNK Partners Makes Minority Growth Capital Investment in Beachbody to Accelerate Expansion of Leading Creator of Fitness and Weight-Loss Solutions

Published: Tuesday, Dec. 11, 2012 - 4:08 am

/PRNewswire/ -- LNK Partners, a private equity firm focused on investing in the consumer/retail sector, announced today that it has made a minority growth capital investment in Beachbody, LLC, a leading marketer of health and fitness programs and products. The size of LNK's investment and other terms were not disclosed.

Beachbody has grown rapidly over the past 14 years by marketing an expanding portfolio of health and fitness programs and products, such as P90X®, INSANITY®, Shakeology®, Ultimate Reset™ and 10-Minute Trainer®, through direct response television, e-commerce, and a direct sales network of coaches who also provide guidance and support to customers. 

LNK's investment in Beachbody is expected to enable the company to further accelerate its expansion.  In addition to providing capital, two of LNK's partners will join Beachbody's Board of Directors and share their extensive experience building great consumer brands and businesses. LNK's partners have operated, invested in, or served on the boards of such leading consumer companies as Quaker Oats, Gatorade, Pepsi, Life Time Fitness, PVH, Levi Strauss, Panera Bread, and Staples.

Carl Daikeler, Beachbody's Co-Founder and CEO, said: "We are thrilled to be partnering with LNK.  LNK has a stellar reputation and track record of having the highest integrity, being great to work with, and providing tremendous value to companies like ours who are in the process of building great brands and businesses."

David Landau, Co-Founder and Partner of LNK, said: "We are honored and excited to be partnering with the Beachbody management team. They are terrific people who are committed to the mission of promoting health and fitness and fighting obesity.  By delivering a great consumer value proposition through programs and products that really work, the Beachbody team has achieved outstanding growth over the company's 14-year history."

Phil Marineau, Partner of LNK and former President of the Quaker Oats Co., said: "Years of results have shown that Beachbody programs can effectively enable users to change their behavior, so they can lose weight and lead healthier lifestyles. Considering that about two-thirds of adults are overweight or obese in the U.S., there is a great need for improving not only individual lives, but the health of our nation overall."  Mr. Marineau serves on the board of Kaiser Foundation Hospitals and Health Plan and has been named to a committee of the Institute of Medicine, the health arm of the National Academy of Science, that is tasked with accelerating progress in obesity prevention.

Kayvan Heravi, Managing Director of LNK, said: "Beachbody develops, markets and supports programs and products in a way that motivates consumers to buy them, and to actually use them.  The company leverages television, e-commerce, social media and network marketing in a unique and very successful manner."

LNK's investment advisor was Robert W. Baird & Co., and its legal counsel was Kirkland & Ellis LLP.

Beachbody's investment advisor was Houlihan Lokey, and its legal counsel was Cozen O'Connor.

About Beachbody®, LLC Founded in 1998, Beachbody, LLC is the creator of the nation's most popular fitness and weight- loss solutions, including P90X®, Insanity®, Brazil Butt Lift®, 10-Minute Trainer®, and Les Mills Pump, and operates and Beachbody® programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements (including its breakthrough superfood shake called Shakeology®, a.k.a. "The Healthiest Meal of the Day"), an unparalleled customer service and peer-support system. includes a network of thousands of independent "Coach" distributors, a dynamic online support and fitness community, and thousands of trainers who are certified to apply Beachbody programming in the gym environment. The company's expansion into the beauty category with Derm Exclusive® represents its commitment to providing its loyal customers with a comprehensive catalog of healthy alternatives. Beachbody is committed to helping people achieve their goals and enjoy healthy, fulfilling lives.

About LNK Partners LNK Partners is a private equity firm focused on backing strong management teams who are building outstanding consumer and retail businesses. LNK's current portfolio includes its investment in PVH's acquisition of Tommy Hilfiger, Au Bon Pain, and Natural Food Holdings (Niman Ranch).  LNK's partners have extensive experience successfully investing in, operating, or serving on the boards of many leading consumer and retail businesses, including Staples, PVH, Quaker Oats, Pepsi, Gatorade, Panera Bread, Life Time Fitness, Calvin Klein and Levi Strauss.

LNK also is distinguished by the high degree of flexibility in the type, structure and size of its investments, and its willingness to be a minority or majority shareholder.  LNK invests in a broad range of investment types, including growth capital, buyouts and recapitalizations.  LNK typically invests up to $150 million per transaction.

Contact: Bethany Chadwick LNK Partners Tel: (914) 824-5913 Email:


Read more here:

Tony Horton visits ESPN for a sneak peak of P90X2-December 2011

Tony Horton and P90X on "How I made My Millions" CNBC Jan. 31, 2012

Tony Horton on Dr. Oz 2012

Shaun T on Dr. Oz - Feb. 2012

Did you know Marlee Matlin is a Beachbody Coach?

My video from the 2011 Coach Summit with Marlee "speaking", very inspiring!

Tony Horton on "LIVE with Kelly" Jan. 2, 2012

(Chalene Johnson was also on LIVE with Kelly Jan. 1st, 2012!)

Tony Horton on FOX 35 Jan. 5, 2012

Tony Horton visits FOX 35:

Shaun T. on "Conan" November 2012

Shaun T. on Conan...funny interview!  CLICK HERE to watch the recording!

Beachbody on Nightline October 2011

Beachbody on NBC Los Angelos November 2011

View more videos at:

The following article was written by NBC Los Angelos (

By Kim Baldonado and Julie Brayton
|  Friday, Nov 11, 2011  |  Updated 6:09 AM PST

They are the king of fitness infomercials.

Beachbody produces about a dozen DVD fitness programs, including the popular P90X, a six day a week workout, which is combined with a nutrition plan and online support.

Even Beachbody employees are working out to P90X at their workplace.

"If our own staff can't live this life style, can't find the motivation, then we're not doing something right," says Carl Daikeler, Beachbody CEO.

Beachbody is a company based in Santa Monica based and is known for its legion of followers who post before and after photos on social media and YouTube.

"That was the breakthrough for us. Social media and the ability for people to submit their results to us," according to Daikeler. "When we put those in the infomercial, that's when the doors just blew open for this thing."

At a time when many companies are downsizing, Beachbody is expanding, not only its product line, but also its staff.

"I think we added 150 people this year," according to Daikeler.

And they're still hiring. Their website lists nearly 100 job openings.

So what's the secret to their success?

"I don't like to work out," says Daikeler. "I eat like a 2nd grader."

And because of that fact, Daikeler says every one of his products has to pass the test of motivating him.

"Because I'm not a fitness professional, because I don't love eating healthy, that other people can identify with what we do. That is what has made it, I think a mass market phenomenon."

A phenomenon that's propelled trainer Tony Horton to rock star status in the fitness world.

"My philosophy is why don't I take what I've learned in 30 years of my experience training celebrities and CEO's, and give that to the general public."

As the face, and the bod, of P90X, Horton, 53, infuses the tough workouts with positive reinforcement.

And the folks at Beachbody are constantly looking for new ways to grow their business.

They're currently working on exercise videos that are geared toward kids to address the growing childhood obesity problem, and a Tai Chi workout for the aging baby boomers who can no longer do the hard core cardio.

Leandro Carvalho of Brazil Butt Lift (By Beachbody) training models for the 2011 Victoria's Secret Fasion Show

TODAY Show features P90X weight loss success story

Visit for breaking news, world news, and news about the economy

Beachbody article on
Published: Monday, 31 Jan 2011 | 5:07 PM ET

By: Darren Rovell
CNBC Sports Business Reporter


There are not many companies these days that can do $400 million in sales and remain relatively anonymous.

Source: Beachbody

Yet Beachbody, a private company, grossed nearly as much as Groupon did last year and very few people talk about the robust engine that is behind exercise workout programs like P90X, INSANITY and Turbo Jam.

Under the leadership of co-founder Jon Congdon and Carl Daikeler, the company has developed a business model that seems to be Teflon, turning successful converts of its programs into network marketers who ensure that the brands flourish.

Many multi-level marketing companies are based on building a network of sellers and distributors getting rewarded based on the size of their network.

Most often, the people who have gotten in on the ground floor reap the greatest benefits while those late to the game struggle to make money.

What makes Beachbody’s network of distributors, called coaches, so successful is that these people have done the programs and are often in incredible shape. Their testimonial and therefore their business relies on how good they look, not whether they tell friends that a certain superfruit drink helps them have more energy or cures their stomach problems.

It seems like, more often than not, network marketing thrives on results which can't be verified, but if my fat friend shows up with a six-pack, I'll be more likely to believe he was doing an intense workout program.

Since starting the network marketing program three and half years ago, Beachbody now has 51,000 coaches who take a cut of videos and nutritional products they sell. Beachbody coaches sell $1 million worth of nutritional shakes under the brand’s Shakeology name a week. And it’s not cheap at around $120 for a month worth of servings.


“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”

“We could have built this company’s sales a lot faster at retail by selling at Walmart and Target,” Daikeler said. “But selling it through direct television (infomercials) and through our network works better for us.”

Daikeler says that his coaches serve as walking billboards and salespeople who want to help their family and friends by helping them lose weight through the company’s exercise programs. This is unlike many other multi-level marketing companies that solely rely on building a network to make more money.

And Daikeler doesn’t have to pay for testimonials, a common practice in the infomercial business space he plays in.

“The standard network marketing doesn’t work with our model,” Daikeler said. “This is not a ponzi scheme where if you’re the last one in, you don’t have a chance to do well.”

While the average lifespan of a multi-level marketer is three months, Daikeler says his coaches remain in the system an average of 18 months. It’s why he’s confident that by the end of 2011, there will be 150,000 coaches.

“We don’t promise it will replace your every day job,” Daikeler said. “That has been the case with about 1,000 of our coaches. But what it does for others is it keeps them in shape. In order to continue to have credibility selling, you need to continue to keep up. And so, it allows the people who want to fight obesity, to be motivated by the fact that they have skin in the game.”

By continuing to have more and more videos – P90X led to a harder workout, INSANITY, and that program is leading to The Asylum, which will come out in a few weeks – I don’t see Beachbody slowing down any time soon. And the non-traditional, more patient route of using those converted to the brand by really using it is a smart approach that I think will pay off nicely down the road.

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